Marketing Team
The Marketing team focuses on telling the story of who we are and what we build in a way that is clear, engaging, and useful. They connect complex, technical products to real world problems and make them understandable for customers.
Explore Open Positions →Day to day work in Marketing is varied and fast moving. A typical week includes creating content for social media, planning and executing campaigns, collaborating with other teams, and reviewing performance metrics to understand what is working. No two days are exactly the same, which keeps the work dynamic and constantly evolving.
Collaboration with technical teams is a key part of the process. Marketing works closely with teams such as research and development and customer support to develop a deep understanding of the products. This ensures that everything communicated is accurate, clear, and aligned with how the products are actually used.
Storytelling Rooted in Authenticity
Telling the story of the company is rooted in authenticity and education. The team highlights real use cases, explains how products work, and showcases the people behind them. This approach builds credibility and helps create a genuine connection with the audience.
Why Marketing Matters
Marketing plays an important role in the bigger picture of the company. The team helps drive awareness, generate leads, and build trust with both current and potential customers. By clearly communicating what makes the company different, they support Sales and help guide customers through the decision-making process.
"Success on the Marketing team comes from curiosity and adaptability. The work often involves learning new tools, technologies, and concepts, so being open to change is key."
A major focus for the team is social media, especially through two-way marketing that encourages conversation and engagement. Video content plays a large role, particularly on YouTube, alongside the company website, social platforms, and email. These channels work together to reach audiences where they are and provide valuable, informative content.
Content Creation
By translating technical details into relatable and meaningful content, the team helps people see the value of what the company creates.
Performance Driven
Reviewing performance metrics to understand what is working keeps campaigns focused and ensures effort goes toward what actually delivers results.
Cross-Team Collaboration
Strong communication skills and creativity allow team members to present ideas in ways that are both engaging and easy to understand.
Make an Impact Through Storytelling
If you are curious, creative, and excited about translating technical products into compelling stories, Marketing might be the right fit for you.